People insight. Brand thinking.
Aspiring Brand Strategist
I combine an understanding of people with creative marketing and practical business experience to help brands communicate clearly and connect with their audiences.
01 / About
I have a Bachelor of Social Science in Psychology and Industrial Psychology and am studying towards a Postgraduate Diploma in Management (Marketing). My interest in brand strategy comes from understanding how people think, what they value and how they connect with brands. Through my work with London Rides, I contribute to marketing while helping manage the practical demands of a business. I want to use insight into people to help brands make better decisions.
02 / Proof
A scholar transport business needs clear communication and a consistent, trustworthy image. I create promotional flyers and posters in Canva, communicate transport information and help organise arrangements.
Contributed to promoting the business and maintaining a consistent brand image.
For a consumer behaviour and brand strategy assignment, I developed and presented an idea for a hypothetical restaurant experiencing low foot traffic, with the aim of attracting new customers and retaining existing ones.
Received positive feedback and earned one of the highest marks in the class.
I independently managed multiple children's routines, including school schedules, meals, appointments, activities and overnight care when needed, while balancing responsibilities alongside my studies.
Created a reliable, structured environment that gave the parents peace of mind.
03 / Skills
04 / Journey
Psychology and Industrial Psychology — building a foundation in understanding people and behaviour.
Managed children's daily routines independently, developing organisation, adaptability and dependable decision-making.
Developing my understanding of marketing, consumer behaviour and brand strategy.
Contributing to promotional content, transport communications and day-to-day operations for a scholar transport business.
05 / Contact
If my perspective could be useful to your team, I’d be glad to connect.